The approach path to Runway 14 (now R13) & departure route for Runway 32 (now R31) was directly over the town's shopping centre. During the construction of the Eaton’s store back in the 50's, the marketing people for Eaton’s decided to take advantage of their stores location and made their roof top a giant billboard. Something unique in Nfld. On top of their roof they had ‘Eaton’s of Canada’ displayed in giant lettering to attract the attention of arriving/departing passengers with window seats that had a SW view of the town. Something different and innovative, an aviation billboard.
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